Designing for Human Nature
We are a consultancy that uses the science of human behavior to help banks, fintechs, governments, and non-profits create impactful products and programs.
VISION
Bad Design is Everywhere...though it isn't always obvious.
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Products and programs are often underutilized and fail to meet their full potential because they are designed without an understanding of how people behave.
At Mindshift Designs, we leverage a scientific understanding of human behavior to help organizations design better products and improve outcomes.
We believe that behavioral, inclusive design strategies are not only good for business but are also the most effective levers for change at scale.
SERVICES
We Tailor Our Support to Your Needs
ADVISING
Ideal for new product or program design
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We join your project team to provide real time advice on how to utilize common behavioral tools to ensure engagement with target clients.
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DESIGN AUDITS
Ideal for designing and redesigning products, processes, and communications
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We identify critical areas in your offerings where behavioral design strategies can help increase take-up and engagement with products or services.
CO-DESIGN & IMPLEMENTATION
Ideal for revamping existing offerings or designing new large scale initiatives ​​​​​
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We employ quantitative and qualitative methods to identify critical insights about your clientele and guide your team in designing and implementing innovations that work at scale.
TEAM EXPERIENCE
70+
Partners
14
Industries
20+
Years of Experience
18
Countries
PAST WORK
Savings
Increased savings deposits, particularly by underserved communities
Client Sign-up & Engagement
Increased product sign-up and engagement with mobile banking and government services
Impactful Financial Education
Improved usage and effectiveness of financial education programs for clients in multiple countries
OUR PARTNERS
We work with a range of organizations, from some of the largest financial institutions and tech companies in the world to startups, government agencies, and non-profits.
Private Banks
Startups
Non-Profits
Government Agencies
WHY MINDSHIFT DESIGNS
Inclusive Design:
an innovative approach to making products and programs work at scale.
Behavioral Design is a practice at the intersection of two sets of Nobel Prize winning insights. It is used by the largest banks, tech firms, and governments to identify blindspots, shift perspectives, and drive growth and engagement.
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At Mindshift Designs we believe that behavioral design is both a smart business strategy and a powerful mechanism for elevating the voices and needs of underserved customers and clients.
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We bridge the gap in understanding between ideal human behavior and real human behavior and give our partners newfound perspective and concrete tools that they can take with them in their future work.​