Design for Human Nature
We are a social impact consultancy that uses the science of human behavior to help banks, fintechs, governments, and non-profits create impactful products and programs.
Our Services
ADVISING
Ideal for new product or program design
We will join your project team to provide real time advice on how to utilize common behavioral tools to ensure engagement with target clients.
DESIGN AUDITS
Ideal for (re)designing communications, conversion funnels, products, processes
We will identify critical areas in your offerings where behavioral design strategies can help increase take-up and engagement with products or services.
CO-DESIGN AND IMPLEMENTATION
Ideal for revamping existing products/programs or designing new large scale initiatives
We will employ quantitative and qualitative methods to identify critical insights about your clientele and guide your team in designing and implementing innovations that work at scale.
Examples of Past Work
Increased savings deposits by underserved communities
Increased engagement with mobile banking by first time users
Increased client follow up by removing shame-inducing language
Improved effectiveness of consumer protections for financially vulnerable clients
Improved conversion funnels for startups
Increased effectiveness of financial education programs for consumers and business owners
Team Experience
Kim Allman, Co-Founder
Manasee Desai,Co-Founder
Kim Allman is a strategist and thought leader with over 20 years of experience developing programs that improve socioeconomic mobility and wealth.
She is a founding leader of Capital One’s community development financial well-being program, where she led the largest philanthropic program at Capital One and provided advisory support and expertise to community partners and lines of business.
Manasee Desai is a leading expert in the practice of Behavioral Design for financial services. Over the last 21 years, Manasee has advised some of the largest financial institutions in the world, including banks, fintechs, governments, NGOs, and microfinance institutions across 4 continents.
She was a founding member of ideas42, and co-led their Financial Health portfolio for many years.